TEEN SPIRIT - Reader Profile

‘TEEN SPIRIT’S’ reader’s age tends to be around 16 to 24 – years – old (75% male and 25% female). They are avid music listeners who have nostalgia for 80s and 90s punk/rock music. However they can have a diverse taste in music. They enjoy expressing their individuality through their music. Typical of modern youth, they are active consumers of computer games, online music and fashion. They tend to dress like the artists they listen to. On average they buy 28 albums a year and attend festivals and live performances.