Who would be the
audience for your media product?
During the development of my media product my target
audience was set to be between the ages of 18 and 25. The type of audience I
wanted were people who enjoyed listening to grunge music or had nostalgia for
classic 80’s grunge. In my mission statement I said:
“My target audience will be teenagers to early adults as
this is a similar age range to common music magazines such as Kerrang! It will
however appeal to an older generation of music lovers as well”
The key demographic for my music magazine was exclusively to
appeal to males between the ages of 19 and 25, however after research and through
a quantative and qualitative survey my views on the audience changed as the
results showed that girls between the ages of 17 – 22 also liked grunge.
Originally I had chosen males as my main audience as my perception of people
who enjoyed grunge was only males however after I’d received my results I soon
edited my media product to accommodate to my new audience.
Due to the age I had chosen my media product reflected on
the attitudes and social conventions of the different social groups. My media
product accommodated different needs normally found in a media product through
its writing style, the music that was selected and the images chosen. Due to
the ever growing social networks such as Facebook, Twitter and Tumblr
and influence of the internet, which my key
demographic uses regularly, I chose to incorporate the sharing of information that
is used on the internet and use it in my media project to share information about
up and coming gigs.
I feel that my magazine is a representation of my target audience
as the images portrayed in my magazine relate to the audience it’s supposed to
target in terms of their posing and clothing brands. The brands of the clothes
are items in which the audience is used to seeing and may wear it themselves so
it gives them a sense of being similar to the musicians. An example of this is the lead singers shirt which is a "Hype" shirt, which is a well known brand associated with grunge music and alternative bands.
The models hair is similar
to the audiences own preferences and style as it mimic’s other well known band members
which they may listen to or admire.
The masthead “GRUNGE” used for my magazine stands out and
relates to the audience who would read it and associate it with the music genre.
The title is bold and different to other music magazines as it’s something that
hasn’t been done before, so the audience would want to read it.